Newsletters - Keep your Customers Coming back

If you want to ...

lock in your customers' loyalty and future profits,

get your customers to spend more money with less work,

enjoy an endless stream of new referrals, and

keep your competitors from running you out of business
… then read on.

But first, do you want to know the #1 reason why your customers walk out the door, never to return? Why they take their money and spend it elsewhere, leaving you scratching your head while your profits dry up?

The answer is revealed in this survey by the U.S. Small Business Administration:

4% of customers leave a business because they die or move away

5% change their purchasing habits

9% decide your prices are too high

14% leave because the quality of your products or service is low

68% stop doing business with you because they feel unappreciated

You don't lose most of your customers due to high prices, or poor quality. You lose 68% of your customers simply because you don't pay enough attention to them!

So you must do everything in your power to make your customers feel appreciated.

Here's the Easiest and Most-Profitable Way to Keep Your Customers Coming Back and Grow Your Business ...

It's simply this: Contact your customers on a monthly basis.

Not exactly rocket science, but it's true! The simple reason this works so well is because your customers already trust you. They've already spent money with you. And they'll spend more IF you give them a reason to. You can't just sit back and hope that people will remember your business next time they need your product or service.

And here's the real secret: There's no better way to stay connected to your customers than with a monthly mailed newsletter – either electronic or paper.

OK. I know you may have heard that before from other marketing experts. I bet you've even considered putting out a newsletter. But if you're like most business owners, you just can't find the time to ever get one out. No doubt about it -- coming up with interesting articles and content is hard, hard work, and unless you have lots of extra time on your hands, it's easy to keep putting off publishing a newsletter until "some day."

But of course, we all know "some day" usually never comes …

So that's the big problem: Who has time to write a monthly newsletter? How do you make a newsletter fun, enjoyable and useful for your customers to read … without making it a full-time job?

Well, finally, that problem is solved! East End Business Solutions will do it all for you. All you need to do is gather up your customer and prospect addresses and we will design, write, publish and mail it for you. It doesn’t get easier than this.

What better and easier way to stay in touch with your clients, sell them more services or products, and make sure they never forget about you again? Newsletters are perfect for sending out to new customers, old customers and even bringing in NEW customers.

A newsletter is the perfect opportunity for you to keep constantly communicating with current and prospective customers. You've probably heard the expression "out of sight -– out of mind." Well, that definitely applies to your prospects. As you know, most buying decisions are not made after only one or two contacts. Some clients and customers take months and months, and maybe even years to finally decide to do business with you. In fact, studies have shown that the 81% of major buying decisions are reached only after the 5th contact.

So, that's where your newsletter comes to the rescue again!

There's no better way to gently jog people's memories than with a great monthly newsletter. Plus, since newsletters contain information, they're viewed as more objective and valuable to people, so they'll hold on to them longer than your brochures or ads.

Thing about this - How much does it cost you to attract a new customer? If you're like most of the business owners I talk to, it's anywhere from $25 to $500 -- or more. If you don't stay in touch with them and they stray to your competitors, you have to spend another $25 to $500 to replace them.

But if you send them your cost-effective newsletter every month, it'll keep them coming back over and over again

This is simply the easiest way I know to "recession proof" your business and lock out your competitors.